One Thing That Works in the U.S. but Not in South Korea
In August, controversy erupted over merchandise produced by a university. Items emblazoned with the English phrase, “I am a proud parent of a student at S University”, intended to foster alumni loyalty and raise funds, drew criticism for promoting vanity and “vulgar academic elitism.” The issue escalated to the point where a civic organization filed a complaint with the National Human Rights Commission of Korea. In defense, some argued that such practices are commonplace at American universities. Indeed, during a recent visit to the gift shop of the prestigious N University in the Midwest, I observed a wide variety of merchandise catering to members, alumni, and even local residents who proudly identify with the university. On the same day, I saw many community members casually sporting N University merchandise at a college football game, showcasing their connection to the institution. The Premise That Universities Guarantee Life My own college years overlap with the late 1990s and ear...