KS's Global Insights into Higher Education

"We are millennials. We try to do that (find purpose) instinctively!" This is what Mark Zuckerberg said in his commencement speech at Harvard University in 2017. 'Decoding the MZ generation' has long been a critical interest for most conscious organizations. A Korean book addressing the sociocultural characteristics of those born in the 90s even gained popularity through word-of-mouth, recommended by a former president of South Korea. At one prestigious corporation, executives even attended a lecture given by new hires from the MZ generation, creating quite a buzz. The heart of the 2030 electorate was also considered a decisive factor in the last election. As the keyword has become more prominent, academic research on the subject has increased, and various writings and papers are readily available. Now, even articles featuring 90s-born professors are emerging, making it clear that a new wave of generations has arrived in academia. Over a decade has passed since the in