KS's Global Insights into Higher Education

 "Language is the house of being." In 2017, K University courageously stepped away from the standardized term, 'Admissions Office,' long used by the majority of universities in South Korea, and built a new 'house of existence for university admissions work' through the language of a 'Talent Discovery Department.' This was the first attempt to boldly diverge from the conventional term. It can be evaluated as an innovative and audacious attempt, reflecting the will to actively seek out talent, moving away from traditional passive admissions work, and identifying the potential of students who are the protagonists of the future generation. Despite the realistic criticism that it was 'awkwardly unfamiliar' and 'difficult to intuitively understand,' six years later, the sign for the 'Talent Discovery Department' at K University remains robust. In 2019, an American university staff member, referred to as R, was puzzled when she saw the...