Academic Prestige and Political Legitimacy in Presidential Politics
During South Korea’s 2025 presidential election, a provocative question surfaced in public discourse: “Why not vote for the guy from Harvard?” This rhetorical pitch, delivered by a close ally of Lee Jun-seok, a leading opposition candidate, was intended to reinforce Lee’s legitimacy as a modern, tech-savvy leader ready for the AI-driven future and educated within what is widely regarded as the most prestigious higher education institution in the world. The framing appeared to resonate with a public that continues to place high value on elite academic credentials. At the same time, some observers questioned whether such messaging risked appearing overly elitist or detached from broader social concerns. This moment captured a deeper and more persistent undercurrent in Korean society: the enduring power of academic pedigree or what Koreans typically refer to as “ hakbeol .” In this context, Harvard functioned not merely as an alma mater but as a symbol of excellence, global access, and pr...