South Korea as a Study Destination: Navigating Challenges and Embracing Opportunities
1. South Korea’s Evolving Role in Global Higher Education South Korea is increasingly positioning itself as a dynamic and competitive destination in the global higher education market. With international student enrollment surpassing 200,000 in 2024, the country is not only expanding its global reach but also actively leveraging its cultural soft power—namely K-pop, K-dramas, and Korean language education—as an integral part of its internationalization strategy. South Korean universities are attracting students through short-term language programs, full degree offerings, and scholarship schemes. However, this growth comes with considerable challenges. Cultural and linguistic barriers persist, and many academic programs remain inaccessible to students who do not speak Korean fluently. Moreover, limited post-study employment opportunities and insufficient support structures continue to affect the student experience. While Korea’s appeal is rising, ensuring that international students can...